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Twitch daily active users12/27/2023 Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Sharma said, although he declined to share how many Mixer streamers moved to Facebook. Some of these people are doing more than one activity so they may be counted multiple times.Ībout 120 to 130 game creators initially rejected overtures from Facebook Gaming but eventually moved after seeing others successfully do so. Some 230 million participate in gaming groups. We’re actually deepening the engagement,” said Sharma.įor the first time, Facebook is breaking down what those 700 million plus people are doing: More than 380 million of them play games such as “Farmville” each month, and 200 million watch gaming livestreams. “We feel very proud that our number is large but we’re not just empty calories on our way to success, we’re not just adding more random eyeballs. That’s the same statistic it gave CNN Business last November and Sharma acknowledges that the number has not changed, although engagement and hours watched in the most recent quarter are up 200% over last year. When reached for comment, Twitch directed CNN Business to a tweet in June where it wished Mixer streamers well and said “Twitch is here to help.” It also referred CNN Business to its press page where it states it has 17.5 million average daily visitors, but doesn’t break out monthly user data.įacebook Gaming said more than 700 million of its 2.4 billion active users “engage with” gaming content on its platform each month. “I just don’t think that dumping $20 million or $30 million is a silver bullet,” he said. “If you do think it’s a purely content business you end up becoming sorely disappointed, because often the numbers don’t come.”Īcquiring talent can still be an effective strategy for other platforms like YouTube, but building a community is also important, said Doron Nir, CEO of livestreaming services provider StreamElements. “We don’t really go and chase after big names because we don’t think this is a purely content business,” said Sharma. Mixer’s fate proved that fans don’t always follow a creator onto a new platform. The platform made headlines for signing content creators to exclusive multi-year deals offering millions of dollars over the past year.Īnalysts and competitors alike have reflected on what they’ve learned about the strategy of throwing money to attract the most popular creators. This was despite Mixer’s splashy multi-million dollar deals with streamers like Ninja and Shroud. Mixer said in a June blog post that the platform had failed to scale quickly enough. In the quarter ending in June, before it shut down, Mixer finished in last place with 106 million hours watched, according to Streamlabs. Hours watched is one of the most common metrics for measuring a livestreaming platform’s popularity and success, indicating to advertisers and onlookers just how many millions of people are on the platform with money to spend on content creators through subscriptions and donations. Facebook Gaming comes in third, substantially behind the others with 822 million hours watched, according to a report from livestreaming software company Streamlabs, which is owned by Logitech. With Mixer out of the picture, the landscape for livestreaming games remains dominated by Amazon’s Twitch, which hit over 5 billion hours watched for the quarter ending in June, followed by Google’s YouTube with 1.5 billion hours watched. “We are taking that approach of introducing ourselves politely, showing up … and just respectfully delivering results,” Vivek Sharma, head of Facebook Gaming, told CNN Business. The tech behemoth is aware of its reputation. Many resisted, considering Facebook “uncool.” After Microsoft’s livestreaming platform Mixer shut down on July 23, its site began redirecting users to Facebook Gaming, encouraging former Mixer content creators to make the jump to its one-time rival.
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